Wolf x Royal Asscher collection to launch at Retailbeurs Jewels&Watches, Jaarbeurs Utrecht 2024

Discover WOLF X Royal Asscher at Retailbeurs in Trade Mart, Jaarbeurs.
Royal Asscher Diamond Company celebrate their 170th anniversary this year with a historic collaboration. In partnership with WOLF, the British heritage brand, who celebrate its 190th anniversary this year. Both family-owned brands proudly share over 360 years of luxury expertise with the WOLF X Royal Asscher Collection.

The WOLF X Royal Asscher Collection will be launched at the Retailbeurs, Trade Mart in Jaarbeurs, from 10–12 March 2024, and will take place on the 1st Floor of Beatrixgebouw, Jaarbeursplein 1 3521 AL Utrecht, Netherlands.


Co-president Mike Asscher will be at the show and available for press on 10-11 March. To make an appointment to meet with Mike Asscher, contact:

The full collection spans across jewellery, watch and travel. Choose from a jewellery box, a circular and square travel zip case, a jewellery portfolio, and a double watch roll with storage. All cases feature WOLF LusterLoc™ treated linings, protecting your jewellery and cherished heirlooms. This innovative technology preserves their condition from the moment they are placed inside, offering protection for up to 35 years.

The WOLF X Royal Asscher Collection features luxurious velvet in Royal Asscher deep blue, adorned with the Royal Asscher metal crown logo, with ornate tulip embroidery representing Royal Asscher’s Dutch heritage. Each tulip flower is created with over 17,000 individual stitches, creating a beautiful textured effect. The collection’s attention to detail goes all the way to the finishing touches – all products are wrapped in WOLF X Royal Asscher branded tissue paper, protected in dust bags, neatly packaged inside Royal Asscher deep blue gift boxes.

“I am extremely honoured to collaborate with Royal Asscher Diamonds as we both celebrate significant anniversaries this year. WOLF has always stood for craftsmanship, quality and beautiful design, qualities which also ring true for Royal Asscher. Bringing two wonderful heritage brands together is a match made in heaven.”
– Simon Wolf, CEO, WOLF.

“The first time I saw WOLF boxes I fell in love instantly, I knew a partnership with them would mean we could offer our clients something truly unique to keep their heirlooms kept perfectly for decades, something we aim to create in every piece we make! It’s truly an honour and a dream come true to see this come to life. Creating the boxes together was like working on one of our own patented diamonds, every detail is important, every line, every stitch, the end result
is breathtaking.”
– Lita Asscher, Co-President, Royal Asscher Diamonds.

This year, WOLF have reached their 190th anniversary

To celebrate this incredible milestone, WOLF are launching five limited edition products that commemorate the five generations of the Wolf family. The 190th anniversary collections will be launched across this year. The first product, Silver Watch Jewellery and Legacy Box, is now available.

Eurogold, WOLF’s agent for the Benelux are, will be previewing the 190th anniversary collections at the Retailbeurs, Trade Mart.

Discover Silver, Ida, Ballet, Philipp and Earth at Eurogold’s stand – X1. RB13.

WOLF will also be exhibiting their bestselling core collections alongside new ranges in jewellery care, watch care, safes and accessories.

Press days

Eurogold will be available to introduce you to the story of WOLF, discuss a recommended product assortment for your store and introduce our marketing asset packs which contain an invaluable mix of marketing materials for your teams to utilize to promote WOLF to your customers.

To make an appointment to meet with Eurogold, contact:

New products for 2024


Royal Asscher x WOLF: In celebration of Royal Asscher’s 170th Anniversary, Lita and Michael Asscher have partnered with WOLF to craft a collection of luxurious jewellery and watch storage and travel cases.

Medium Jewellery Box: RRP €595
Square Travel Case: RRP €239
Round Travel Case: RRP €239
Portfolio: RRP € 395
Double Roll with Storage: RRP €445

The Den: The Den safe features four patented WOLF watch winders and horizontal storage space inside a vegan leather covered exterior opened with a biometric identifier or keycode. All winders are controlled by WOLF’s app using Bluetooth® technology and can be set to your watch’s required number of Turns per Day and rotation direction.

RRP From €4,199


Atlas: The ultimate in security for your watches, jewelry & valuables. Forged in American steel, UL tested and certified for burglary & fire, the Atlas is an impenetrable fortress. Painted steel polished to a mirror finish, drawers lined with LusterLoc™ treated fabrics that stop tarnishing for 35 years. Watch winders are controlled by WOLF’s Bluetooth connected App. Control one or all winders at the same time. Available in green and onyx.

Price on request

Travel Accessories:

Dragon Watch Roll: The WOLF Triple Watch Roll features intricate black dragon embroidery, a symbol of power, strength, and good luck in Chinese culture, on its black vegan leather exterior with the eye of the dragon highlighted in red embroidery.

RRP €295

The brand

WOLF is a five-generation family-owned company that has been protecting legacies for 190 years. Since 1834, the WOLF mark has been a symbol of decades of innovation and the pursuit of the perfect design. WOLF knows for a legacy to endure it must be nourished and upheld. They are dedicated to honouring people’s stories and the priceless jewellery and timepieces entrusted to them.