Royal Asscher
For six generations, a leading force in cutting the world’s most iconic diamonds, a trusted partner of royalty, and a symbol of absolute exclusivity.

Royal Asscher
For six generations, a leading force in cutting the world’s most iconic diamonds, a trusted partner of royalty, and a symbol of absolute exclusivity.



Bringing a diamond’s true beauty to life
At Royal Asscher, an unwavering passion for diamonds has been at the heart of the company since 1854. It all began in 1902 with the iconic Asscher Cut – a revolutionary design that forever changed the diamond world. Since then, the family-owned company has developed six patented diamond cuts, with the Royal Asscher® Cut as its crown jewel. Featuring 74 facets, this diamond is the ultimate symbol of craftsmanship and excellence – the true signature of Royal Asscher.
Royal Asscher:
Timeless brilliance
All Royal Asscher® diamonds feature additional facets that create an unparalleled level of brilliance, fire, and timeless elegance. Each stone reflects exceptional quality and masterful craftsmanship. Royal Asscher represents an exclusive heirloom to be treasured, precisely what a diamond is meant to be.
Royal Asscher Cut
Brilliant Cut
Cushion Cut
Oval Cut
Pear Cut
Emerald Cut
Cut for Beauty
In addition to the stunning Royal Asscher® Cut with 74 facets, Royal Asscher also offers the Royal Asscher® Oval, Royal Asscher® Cushion, Royal Asscher® Pearshape, Royal Asscher® Brilliant and the newest addition: the Royal Asscher® Emerald Cut.

Rich Dutch heritage
Since 1854, Royal Asscher has been an icon in the diamond world, based in the same historic building on Tolstraat in Amsterdam. It was here that the first patented diamond cut was created, the Royal title was granted, and history was made through masterful cutting techniques.



Founded in 1854 to cut the world’s most beautiful diamonds
Royal Asscher is a Dutch family business with over 170 years of experience in diamond cutting. The house has close ties to the Dutch and British royal families, and the Asscher family has worked on more historically significant diamonds than any other diamantaire. Their ability to shape diamonds to perfection has been passed down through generations, allowing some of the world’s most iconic rough diamonds to be transformed by the hands of the Asschers into magnificent jewels. But what matters most to the Asscher family is a timeless love for diamonds, deeply rooted in the heart of the family, and the stories that come with them, forming the legacy of the House of Royal Asscher.
Royal Asscher Points of Sale







