Armin Strom co-founders Serge Michel and Claude Greisler look back on 15 years of achievements including 17 exclusive movements, patents, unique designs and 97% in-house production depth. 15 years ago, Armin Strom transformed from a one-man show to a fully integrated manufacture brand when entrepreneur Serge Michel and master watchmaker Claude Greisler took over the…
Armin Strom’s purest creation, the Tribute 1, receives a chromatic twist with 4 fumé dials limited to 10 pieces each. Featuring an in-house developed and manufactured manual-winding movement with a motor barrel on the guilloché dial plate, the Tribute 1 Fumé is a compelling mechanical masterpiece blending modernity with a touch of vintage. A statement…
More architectural, more open and housed in a new streamlined steel case with an integrated bracelet: Armin Strom completely reimagines one of its most seminal models from the last decade, the One Week, in an all new form. Debuting as the One Week First Edition limited to 25 examples, it further solidifies Armin Strom’s position…
Following the launch of the First Edition of the new Mirrored Force Resonance in 2022, the independent manufacture is delighted to unveil the first Manufacture Edition of this unique chronometric masterpiece. Its ingenious movement, which harnesses the power of the physical phenomenon of resonance, is embellished with a striking blue grenage dial and matching Alcantara…
Armin Strom introduces the Tribute 1 in rose goldIndependent Swiss luxury watch brand Armin Strom today announced the launch of the Tribute 1 Rose Gold Edition. Limited to just 100 pieces, this is the first iteration of the Tribute 1 to be produced in gold. A study in warm rose gold and textured anthracite tones,…
The Orbit – the world’s only watch displaying the date on a bezel – returns in the Manufacture EditionFollowing the resounding success of the Orbit First Edition, the world’s only watch with a column-wheel driven date displayed on the bezel returns in the Orbit Manufacture Edition, a piece of forward-thinking haute horlogerie with a resolutely…
Armin Strom introduces the “Orbit”:Armin Strom reinvents the most ubiquitous horological function with the world’s first date function displayed on a bezel in the new “Orbit” Endowed with a highly legible date driven by a column-wheel that can be activated and deactivated with the push of a button and all in a sporty package: meet…
Exotic color meets avant-garde watchmakingLimited edition Gravity Equal Force Armin Strom has unveiled a new limited edition of its game-changing Gravity Equal Force timepiece with a striking off-center Jungle green dial featuring a hand-guilloche pattern. The independent Swiss luxury brand will produce only 15 pieces of the eye-catching watch. Created to stand out, the newest…
Armin Strom Introduces The “Tribute 1”:A Modern Reinterpretation of the Haute Horology Dress Watch Armin Strom Makes A Contrarian Bet On A Modern Dress Watch Revival Armin Strom announced the introduction of an entirely new timepiece; one that reinterprets the classic dress watch in a contemporary context. “We believe that exceptional hand-finishing, presented in the…
Lady Beat The newest watch from Armin Strom demonstrates one of the brand’s core principles: always innovate. Boldly redesigning the brand’s typical movement, dial and case, Lady Beat marks a milestone of the new System 78 Collection, which highlights innovative watchmaking at a competitive price. The latest no-compromise watch from the Biel-based manufacture is a…
